One of the most complex challenges e-commerce businesses face is how to manage their product information. The days when e-commerce merchants only needed information about their products in one channel are over. Today, product information may need to be available on their own online store, website, in newsletters, digital print, marketplaces, and even on Amazon, and perhaps even in the metaverse.
A PIM (Product Information Management) system helps ensure that product information is accurate, up-to-date, available in multiple languages, and most importantly, that you only need to manage and update it in one place.
A PIM system saves you time, and money, and eliminates double work. It also makes it easier to expand to multiple marketplaces.
